Customer research, and what to do with it.

Customer research, and what to do with it.

Customer research, and what to do with it.

We help businesses improve the digital experiences their customers depend on: the website, the app, the online store, and the software they run on. We listen to the customers using them, find what's costing you sales, and fix it until it's done.

We help businesses improve the digital experiences their customers depend on: the website, the app, the online store, and the software they run on. We listen to the customers using them, find what's costing you sales, and fix it until it's done.

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Our team has spent the last decade doing enterprise-level research inside companies like Microsoft, Walmart eCommerce, and Florida Blue, the kind of research most businesses can only get by hiring a full-time team. We started Small Kine Research & Action to bring it to businesses where nobody inside owns the customer question. And we don't hand over a report and leave. We stay until the findings become finished work.

Who we’ve worked with

Who we’ve worked with

How we work

How we work

How we work

The first conversation is already the work.

The first conversation is already the work.

Before anything is signed, we look at what you have and come back with what we think is going on. You’ll get something useful out of it whether or not you hire us.

Before anything is signed, we look at what you have and come back with what we think is going on. You’ll get something useful out of it whether or not you hire us.

We find the real question.

We find the real question.

What you asked for and what you actually need are often different things. Getting that right is most of the work, and it decides everything after it.

What you asked for and what you actually need are often different things. Getting that right is most of the work, and it decides everything after it.

We go find out.

We go find out.

Sometimes that means talking to your customers one at a time about what they’ve actually done, not what they say they’d do. Sometimes it means your staff, your non-buyers, or numbers nobody’s collecting yet. The question decides the method, which is why we don’t sell a fixed menu.

Sometimes that means talking to your customers one at a time about what they’ve actually done, not what they say they’d do. Sometimes it means your staff, your non-buyers, or numbers nobody’s collecting yet. The question decides the method, which is why we don’t sell a fixed menu.

We show you what would change our minds.

We show you what would change our minds.

Findings come with their limits stated. You get reasoning you can check, not a confident number to take on faith.

Findings come with their limits stated. You get reasoning you can check, not a confident number to take on faith.

Then we do something about it.

Then we do something about it.

Research that doesn't change anything is a loss for everyone — for us, for your business, and for your customers. So you get what to fix first, what to stop spending on, and what to test before you build and we don't hand it over and leave. Sometimes we do the work. Sometimes we find the right person and manage them. Sometimes we're the ones holding you to the schedule. Research is half the name. Action is the other half.

Research that doesn't change anything is a loss for everyone — for us, for your business, and for your customers. So you get what to fix first, what to stop spending on, and what to test before you build and we don't hand it over and leave. Sometimes we do the work. Sometimes we find the right person and manage them. Sometimes we're the ones holding you to the schedule. Research is half the name. Action is the other half.

FAQ

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Our main point of contact is via email at: sean@smallkineresearch.com

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